Know Everything About Marketing And How to Learn for Free 2025

By Michel Akili   Last updated: Jun 15, 2025      7 Min Read

Reviewed by Gabriella Mwangaza

1. What is marketing?

According to the American Marketing Association, marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The 4 Ps of traditional marketing are: Product, Price, Promotion, and Place, although these have been transformed with digital marketing and innovative audience research and targeting methods.

2. What careers are there in marketing?

There are many exciting fields to explore if you want a career in marketing. 

Digital Marketing

Marketing Management

Public Relations

Social Media Marketing

Search Engine Optimization

Search Engine Marketing

Email Marketing

Find out about Careers in sales and marketing in our dedicated careers section.

Free online courses at FutureLearn are developed by experts and universities to ensure you’re learning the most current skills in both sales and marketing.

Alison offer free sales and marketing courses that can be taken at your own pace. Whether you’re interested in earning a certificate within a spe

cific skill set, or you’re looking to deep-dive into a sales or marketing subject with a diploma, Alison has you covered

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